“If you offer
someone a sweet, the chances are they will smile
And perhaps that is worth something”
This
is exactly what happened to me on entering the famous mithai shop of Joshi
Buddakaka Mahim, Kishore Purshottam Joshi, co-owner of the shop which belongs
to the eighth generation of the Buddakaka family,who has been running this quaint
sweetmeat shop in Bombay since the 40’s
from the heritage building “Empire Mahal”
at Dadar T.T.Originally from Pushkar, Rajasthan,the Buddakaka family had
settled here for almost 300 years.Kishore Purshottam’s forefathers in the interim period moved to Jamkhambalia, a small village in
Gujarat, from where their sweetmeat enterprise first began on a small scale,
manufacturing and selling sweetmeats
door-to–door.They were the pioneers of the famous Indian sweet – the Mahim
halwa.It was first conceived by his great grandfather in 1780s and proved a
great success The enterprise grew from strength to strength with all family
members’ full participation which can be seen till to date.
A
man of spirit and conviction, Girdhar Mavji one of Kishore’s forefathers,knew
where his ambitions lay and dared to walk
from Gujarat to Mumbai in the 18th century,to set up shop here. He
explored the markets and decided on Mahim.Mahim in those days was a small
village whose inhabitants included Kolis,Kharwas from Gujarat and many other
communities who took to this sweet – technicolour translucent square pieces,made
by mixing malt,sugar,wheat extract clarified butter and dry fruits, stirring
them under heat for 30-35 minutes. The creamy liquid is then poured over wooden
pads and stretched. The more it is stretched the thinner the layer.It is then
sprinkled with dry fruits and left for four hours after which it is transferred
on to thin butter paper to set.
Why
the name Mahim Halwa? Was it because it was made in Mahim first as the first
shop was set up in Mahim, in Kapad Bazaar. Kishore Buddhakaka was not very sure
how the name came about. And what of the name “Buddakaka? The name was probably
coined because of the respect given due
to the founder fathers who conducted the
business from the shop at Mahim bundar.The customers called him ‘Kaka” Joshi,was
the surname.They were all Brahmins from Pushkar who migrated to Saurashtra.
Booming sales and success of the shop at Mahim subsequently led to the establishment
of two other shops in Tardeo and Dadar T.T while the main manufacturing unit
remained at Mahim.
“We
have workers from Gujarat and Rajasthan for generations who have been specially
trained in the art of sweet meat making. We look after all their needs like
food and accommodation. In fact they are almost like an extended family. Some
of them start as cleaners and slowly through observation graduate to the level
of manufacturing the sweetmeats. We have about 30 workers now owing to recession,
but still the demand is more.
A
unique characteristic of this family unlike any other families having
traditional enterprise is that the extended family comprising uncles and their
children have all taken interest in this business despite alternate attractive career
options and varied opportunities. Says Kishore “Some of my cousins are doctors
and lawyers who devote time to this enterprise after office hours
and during festive season give
their time for almost the entire day.
Women also help during peak season”
Image Courtesy : Click here
On
entering the kitchen I found it spotless and odourless and one can’t tell that
sweetmeats were made here all day. The workers are well looked after and that’s
why they have been with them for generations. Adds Kishore “We are unconcerned
about competition as we know those who like this sweetmeat will definitely buy
it.Children are attracted towards it because of their attractive colours and
the fact that they just melt in the mouth.”
The
variety of Indian sweets is phenomenal and many of them are associated with
specific events like marriages and festivals, they are also symbolic as
gestures of good hospitality. Indian sweets are eaten anytime – at the end of
the meal or as a snack, at celebrations at the start of new ventures in fact on
any auspicious occasion.But the Mahim Halwa with its special flavor is unique with
its special flavour and colour.Just as a trip to Bombay is incomplete without
sampling its bhelpuri, pani puri and vada pau, a bite of this sweet translucent
piece is a must.
A
“sweet” enterprise for sweet tongues!!!!!!!